Chicago Copywriter Paul Frisbie -- Press Release

Press Release
Client: The Goose Island Beer Company

FOR IMMEDIATE RELEASE

Chicago Home Town Beer to the Rescue
Chicago, IL, January 14, 2009

Many people would argue that change has long been overdue in Washington D.C. It’s hard to believe that such a thing could happen in a democracy, but the simple truth was that you couldn’t find Goose Island beer anywhere in our nation’s capitol. That has finally changed. Chicago has sent Barack Obama, his trusty team of Chicago advisors and Chicago’s own Goose Island beer to the shores of the Potomac. The inauguration wouldn’t be the same without some proper Chicago beer and help is on the way.

“We’re going to have a lot of fun during inauguration week,” says Greg Hall of Goose Island. “We’ll be serving Chicago beer at both black tie affairs like the Heartland Dinner and alternative events like the Big Shoulders Ball at the Black Cat.” Goose Island will also be available at legendary Washington D.C. watering holes like Capitol Hill’s Hawk and Dove, where it is hoped that our nation’s leaders will sit down over a pint of Honkers Ale, stop bickering and start working together.

For off-premise inauguration parties shoppers can pick up Goose Island beer at Washington D.C.’s grocery and liquor stores. “It’s flying off the shelves,” says the local distributor. “Lots of folks already knew about Goose Island; you just couldn’t get it here.”

Goose Island hopes the new administration will share Goose Island’s commitment to environmental and community-building issues. Goose Island works with non-profits all over the Chicago area, with the company’s better-known affiliations including the Friends of the Chicago River, the Erie Neighborhood House, the Chicago Marathon, The Alliance for the Great Lakes, Green City Market, Friends of Bloomingdale Trail and the Chicagoland Bicycle Federation.

The Goose Island Beer Company crafts more than 50 beers in its two brewpubs and Chicago brewery, and ships its flagship brands to 15 states and the United Kingdom. Goose Island recipes have consistently received top marks at prestigious competitions such as the World Beer Awards and the Great American Beer Festival, and the company has earned a reputation as a world class center of excellence in brewing.